History Channel
2011
Copywriting
Guerilla project for the History Channel
- In South Africa, as in many countries around the world, posters are placed around the city headlining the day's big stories in an effort to encourage people to buy newspapers.We used this placement to create awareness about the History Channel's programming, making it seem as if these major events had just happened.



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Print campaign.Copywriting2011 -
Print campaign for Harley Davidson future rider's apparelCopywriting2011 -
Social Media CampaignCopywriting2011 -
Seating plansCopywriting2011 -
Law and OrderCopywriting2011 -
Blue Shield DigitalCopywriting2011 -
Taxi New York's home page is turned into a fare finderCopywriting2011 -
Tv spot promoting Hands Free phones in hired carsCopywriting2011 -
History Channel Screenplay print campaignCopywriting2011 -
TV commercial for Harley Davidson motorbikesCopywriting2011 -
Standard Bank 'Night Game'Copywriting2011 -
Harper's Island iPhone appCopywriting2011 -
a spoof of agencyspy.com for Advertising week 2010, placed by Taxi New York.Copywriting2011 -
Magazine covers for Rover.Copywriting2011 -
Website for Betty Crocker's Dinner Made easy.Copywriting2011 -
Club Getaway TV adComedy2011 -
Virgin Atlantic upper class TV adCopywriting2011
All works © derek shevel 2011.
Please do not reproduce without the expressed written consent of derek shevel. Powered by ProSite.
Please do not reproduce without the expressed written consent of derek shevel. Powered by ProSite.