Betty Crocker
2011
Copywriting
Website for Betty Crocker's Dinner Made easy.
To promote Betty Crocker's Dinner Made Easy site, we created musician Dan Sven.
- Dan would serenade you with a customizable music video. All you had to do was enter your name.
- And the kind of food you liked to eat.
- You'd choose the video you wanted to see.
- Dan would sing you the video, customized with the information you'd provided.
- As an encore, Dan would describe the benefits of the Dinner Made Easy newsletter, and invite you to sign up.
- If you feel like it, watch the whole site video here.
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