Blue Shield of California
2011
Copywriting
Blue Shield Digital
- Please click on the image to make it larger.
Social Media
- As part of their digital campaign, Blue Shield also wanted more 'likes' on Facebook.But insurance companies rank near tobacco companies on the likability scale, so a thumbs up is hard to get.We tried to earn it through techniques like hypnosis and informercials, until the user finally relented.
Here are a couple of the videos people could watch.
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Print campaign.Copywriting2011 -
Print campaign for Harley Davidson future rider's apparelCopywriting2011 -
Social Media CampaignCopywriting2011 -
Seating plansCopywriting2011 -
Law and OrderCopywriting2011 -
Taxi New York's home page is turned into a fare finderCopywriting2011 -
Tv spot promoting Hands Free phones in hired carsCopywriting2011 -
History Channel Screenplay print campaignCopywriting2011 -
TV commercial for Harley Davidson motorbikesCopywriting2011 -
Standard Bank 'Night Game'Copywriting2011 -
Harper's Island iPhone appCopywriting2011 -
a spoof of agencyspy.com for Advertising week 2010, placed by Taxi New York.Copywriting2011 -
Magazine covers for Rover.Copywriting2011 -
Website for Betty Crocker's Dinner Made easy.Copywriting2011 -
Club Getaway TV adComedy2011 -
Virgin Atlantic upper class TV adCopywriting2011 -
Guerilla project for the History ChannelCopywriting2011
